I’ve been in the design industry since +15 years. I craft digital products that are useful & enjoyable for the final users.
Born & raised in Jersey City, and worked in San Francisco and New York City for the past 10 years.
ART DIRECTION
BRANDING
WEB DESIGN
GRAPHIC DESIGN
INTERIOR DESIGN
I’ve been in the design industry since +15 years. I craft digital products that are useful & enjoyable for the final users.
Born & raised in Jersey City, and worked in San Francisco and New York City for the past 10 years.
Hiya, I'm a designer based in the New York area passionate about crafting impactful brand identities and eye-catching design solutions. When not working, I give back by using my abilities to uplift underserved communities.
I graduated top of my class with a Bachelors in Interior Design, honed my skills via freelance design and pro bono work. Over the last 10 years, I expanded my skill set past much more than interior design into a whole entire design and marketing universe including--brand marketing, web design, app design, signage, print, office space design, you name it. My clients range from A-lister New York City venues to San Francisco fintech start-ups. I bring clients' unique perspectives to life and help tell their story through cohesive design.
Hiya, I'm a designer based in the New York area and passionate about crafting impactful brand identities and eye-catching design solutions. When not working, I give back by using my skillset to uplift underserved communities.
I graduated top of my class with a Bachelors in Interior Design, honed my skills via freelance design and pro bono work. Over the last 10 years, I expanded my skill set past much more than interior design into a whole entire design and marketing universe including--brand marketing, web design, app design, signage, print, office space design, you name it. My clients range from A-lister New York City venues to San Francisco fintech start-ups. I bring clients' unique perspectives to life and help tell their story through cohesive design.
Innovative Designs, Same Unbeatable Process: Consistency is key to elevate every new project
During this stage, I focus on gathering information about the company's mission statement, business goals, tone, values, target audience, and competitors. This then allows me to gain a deeper understanding of what makes the brand unique.
Using the information gathered during the discovery stage, I begin to develop conceptual ideas for the brand. This stage ends once mood board/ options are presented and I get cross-functional alignment of the executive team or functional leads for departments impacted by the brand.
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I take the selected design concept and begin to create the brand's visual story. Creating a design language that is reflected in the logo, color palette, typography, signage, and more. If resources and personnel are assigned to the project, I introduce the project plan and timeline to the team.
Upon approval of the design, I will finalize the design, add the remaining bells and whistles, and create the brand guidelines. This will help the company's personnel create their own content that is on brand and maintain a consistent design language across all platforms and mediums.
