To celebrate the Multicultural Celebration's annual showcase, I directed the creation and execution of a modular set design, brand strategy, marketing campaign, and community outreach program to support a multicultural assembly for students and the community. The assembly was focused on celebrating cultural, ethnic, and racial diversity and the appreciation of all cultures.
Set Design || Branding || Graphic Design || Photography || Choreography
Every year the objectives of this cultural celebration are to: provide a versatile backdrop for a diverse range of costumes and music genres, be simple enough to be run by the students, and have an aesthetically pleasing design that entices the community to buy tickets to support the Multicultural Club. The design pictured was from one of the annual exhibitions. The design was driven by a custom made set made up of angled panels. Patterns and colors were projected onto the panels to change the scene The angled motif was used throughout all areas of the events branding. The bisected rectangles that resulted in these angled shapes represented a "two halves of the same whole" concept that is echoed throughout the signage and all the way into the students' performances. The theme is an embodiment of students being from different backgrounds but they all share the same experience of performing together and sharing their culture with one another. The colors palette: red, yellow, white, blue, and green were chosen from all the flags of countries represented in the event.
Pulling from my Interior Design background, I managed a group of over 150 students and 12 teachers to build a transforming set that accommodated both a dance showcase and a traditional fashion show. I designed the set to be simple and easy to move so it could be shifted from one state to another by the students stagehands themselves. The angled design of the projection panels were created to accommodate the projectors and the space required for the dancers to perform. The fashion show segment, however, would utilize the same science board tri-fold material as the panels but would need to be attached and detached during the live performance. I created a wall-to-floor-to-off-stage runway to allow even those in the back rows to see the traditional clothing in all their glory.
-panel-signage-mockup.jpg)
